22 February 2019

'Every day is different' - Government urge young people to work in care

The care sector is experiencing an ongoing carer shortage caused by three main factors: Brexit, care budgets and an ageing population. In response, the government is hoping to attract young people into care by targeting lower age groups online with a new recruitment campaign: “Every Day is Different”. 

Last year’s report by Skills for Care on the state of the adult social care sector and workforce in England estimated that just under 340,000 social care employees leave their jobs each year.  

"In adult social care, no two days are the same."

While around 1.45 million people work in social care, an extra 650,000 workers will be needed by 2035 to look after rising numbers of older patients, ministers said.

However, charities and care groups said that the “long overdue” recruitment drive would not be enough without fundamental changes to improve working conditions.

Who is affected by recruitment issues in the UK? 

It isn't just care workers that are affected. The turnover rate has increased from 27.82% to 30.7% which is more than twice the industry average of around 15.5%.

There has also been a decline in other health and care staff numbers. Nurses and health visitors working in community health services have continued to fall, and by July 2018 had declined by 1.2%. While numbers of hospital-based doctors is on the rise, as of September 2018, GPs numbers fell by 1.6% which is the equivalent of 450 full-time doctors.

What is the care worker campaign about?

The recruitment drive will be running in February and March and will focus on the rewarding and diverse nature of care work.

The Every Day is Different recruitment drive highlights the rewarding nature of care work, and how each day differs from the next. 

It includes the personal stories of young people who have built careers in the sector.

How will the campaign target young people for care worker roles?

The campaign will cost The Department for Health and Social Care around £3m in advertising and will be delivered through social media and online platforms. It asks people of all ages to consider a caring role, but is mainly targeted at the under 40s and promotes care worker, therapist and activity co-ordinator roles.

Research shows that younger people are the most likely to work within the care sector and it has been widely recognised that the care sector needs a long term plan to deal with the ageing population to cope with future demand.

Skills for Care estimate that if the adult social care workforce continues to grow at the same rate to keep up with demand, there will be another 350,000 care jobs needed by 2030, an increase of 21%. 

Why choose Newcross? 

Healthcare professionals are choosing Newcross first thanks to our flexible approach to working, excellent pay rates and access to ‘same day pay’ via Flexi Pay.

We don't believe in 'zero hours.' Our care team have minimum guaranteed hours in their contracts and the ability to choose those hours by allocating their availability on the HealthForceGo app.

Our staff are also supported in their professional development. Every month we deliver between 150 and 200 courses which can be paid for via training credits accrued during worked shifts.

Read why our staff love working for Newcross. 

Are you a young carer working for Newcross? We'd love to hear your story.

What made you go into the care sector and how has your experience been so far? Please leave a comment or email marketing@newcrossshealthcare.com with your answer.