Sally Crimes is the Chief Product and Marketing Officer at Newcross Healthcare, where she leads the development of innovative digital products, AI-powered staffing solutions, and data-driven marketing strategies. With over 15 years of experience in digital product management and marketing across travel, lifestyle, entertainment, financial services and retail sectors, she brings a cross-industry perspective to healthcare transformation.

Before joining Newcross, Sally was Chief Product Officer at Ten Lifestyle Group, where she led global delivery of digital products, customer experience and consumer content across a high-growth international platform. Throughout her career, Sally has overseen the full lifecycle of product development, customer experience, design, integrations and innovation roadmaps.