In Japan, there is a phrase—madogiwa-zoku, or “the window-side tribe.” It reflects a cultural wisdom about senior employees who, after long years of dedicated service, are valued not just for productivity but for something deeper: respect, loyalty, and the recognition of a lifetime’s contribution.

For us, David Pritchard has always been far more than a symbol. He was, in fact, the second person we ever employed. From day one, David has been part of the foundation of our company’s story. With his background as a senior manager in a UK bank, he brought not only financial expertise but also a standard of professionalism, discipline, and perspective that helped shape us in the early years.

For the past 27 years, David has worked in our finance department, reporting directly to myself and Michelle. Week after week, one day at a time, he has been a constant presence—reliable, loyal, and quietly influential. Long after many would have chosen retirement, David continues, not because he had to, but because he wanted to. His contribution has been measured not only in numbers, but in wisdom, continuity, and the trust he built across the business.

David embodies what madogiwa-zoku truly means when seen positively: the dignity of experience, the respect for loyalty, and the understanding that work is not only about productivity—it is about identity and belonging.

As we reflect on David’s 27 years with us, we see not just an employee but a colleague, a mentor, and a living link to our beginnings. His legacy is stitched into the fabric of our company, and his presence has been a reminder, to all of us, of the values that endure beyond the day-to-day.

David is not just part of our history—he is part of our DNA and for that, Michelle and I, and everyone here, are profoundly grateful.

David remains an integral part of our finance team, continuing to bring his expertise and steady presence to our daily operations. This recognition reflects our belief that exceptional contributions deserve acknowledgment not just at career milestones, but throughout the journey itself. We wanted to take this moment to celebrate David’s remarkable 27-year commitment while he continues to be such an important part of our ongoing story and future growth.